agrimac

Hugh and Prue McEachern have always been connected to agriculture. Buying Agrimac Warrnambool in 1999, the business grew to four branches – concentrating on the best brands in agriculture and employing nearly 70 local staff members. In 2021 Agrimac continued evolving, selling two Case IH branches in Ballarat and St Arnaud; in early 2022, Agrimac notified Case IH that it did not intend to continue representing the brand beyond August at its Warrnambool branch. This decision was made easier due to the huge growth of Kubota and Krone in Warrnambool and across Australia as a whole. Agrimac is now a full-line Kubota and Krone dealer with no competitive brands – a rare feat these days. As Agrimac has grown, we’ve strived to maintain our family values, and still pride ourselves on having the best range and the best relationships and service. As we move into the future with a greater emphasis on technology, we still know that it’s a people-based business – and that’s where our priority stays.

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